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文:MenClub 佳拿  圖:互聯網
POSTED ON 25 Dec 2018

有留意開板仔嘢或者美式街牌嘅話,對於「惡搞」或者「致敬」等類似字眼應該唔會陌生。參考一啲時裝界前輩,大牌子或 Artists 嘅設計,再加以去重新設計,推出成為屬於自己嘅 Products。

剩係講而家板牌至尊 Supreme 嘅 「致敬」 史都可以講到幾匹布咁長,最為人津津樂道相信都係喺 2000 年推出嘅嘅 Supreme Monogram Box Logo letter LV,由 「致敬」 Louis Vuitton, 畀 LV 提告;去到由 Kim Jones 做推手,將 Supreme 推上 2017 年 LV 嘅 T 字台上,你都咪話唔傳奇。

但係大家有無諗過喺時裝界竟然會有「逆襲」嘅現象呢?來自美國嘅 Fast Fashion 時裝品牌 Forever 21 就涉嫌「參考」/「致敬」美國街牌 PLEASURES 嘅設計概念。

喺早幾日,PLEASURES 嘅 Instagram 就出咗呢個 Post,圖中係一件Forever 21 所推出嘅 Zip-UP ,衫上印上 Full-print 嘅 "PLEASURES" 字樣;而喺呢個 Post 嘅 Caption 中亦有見 Pleasures 指責 Fast Fashion 品牌偷走小牌子嘅 Idea 同 Design,並且有 Tag 上 Forever 21 嘅 Instagram Account。

Fast Fashion 品牌「致敬」其他品牌實在唔係咩新鮮事,只係以小牌子作目標可為少數,加上 PLEASURES 公開指責則更加少見。今次真係玩出火,老鼠都可以咬返象。

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Fast-fashion corporations are notorious for stealing smaller brand’s hard work, ideas, and designs. Everyone knows it, but yet nothing is done about it. @forever21 clearly views themselves as untouchable because they continue to steal designs from brands with no fear of lawsuit or backlash. The blatant stealing and bad press has not deterred their business. The lack of respect and integrity within the fashion realm is despicable, and the lack of creativity in their business is growing. We ask you for your help in stop letting @forever21 get away with this. The consumers hold the power. Feel free to let Forever 21 know your feelings on the subject. We thank you for being smarter than the average consumer and for knowing that we come from a place of true passion and dedication.

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